Workplace by Facebook
Challenge: How can you sell Workplace as a collaborative tool that enables its users to make wherever they are, their own workplace?
Insight: Humans build relationships much the same way at work as they do at home.
Idea: Workplace by Facebook wants to show employers that they can always connect with their co-workers at any time, any place and that work can be a family too.
Spec work with: Neha Biluve (AD), John Taves (CW), Prasi Thiyagarajan (CW)