Chipotle
Challenge: Following the 2018 E. coli outbreak, how do we regain the trust of those who are skeptical of Chipotle?
Insight: For people to trust you, you can’t just promise you’ll change; they need to see it.
Idea: Chipotle is starting fresh with full transparency.
AD: Renny Eackelbary
CW: Amber Jolley
Times Square Billboard Takeover
First Things First, we need to apologize.
In-store redesign
Projectors live streaming local farms.
Package redesign
Google Earth
Customers can use their smartphones to scan in-store posters. From there, they will directed to Google Earth and will be able to see where exactly their food is coming from.
